diplomsko delo
Peter Vogrin (Author), Matjaž Duh (Mentor), Irena Lovrenčič Držanič (Co-mentor)

Abstract

V diplomskem delu bomo obravnavali oblikovanje celostne grafične podobe (CGP) za fiktivno vinsko blagovno znamko »Trdobojčan«. V teoretičnem delu bomo predstavili ključne elemente CGP, kot so logotip, barvna paleta, tipografija, grafični elementi, in njihovo vlogo pri oblikovanju blagovne znamke. V empiričnem delu bomo analizirali vizualne identitete konkurenčnih blagovnih znamk, oblikovali lastno vizualno identiteto »Trdobojčan« in s pomočjo anketne raziskave preverili uspešnost zasnovane CGP. Pričakujemo, da bodo rezultati potrdili, da učinkovita vizualna identiteta močno vpliva na prepoznavnost in dojemanje blagovne znamke.

Keywords

blagovna znamka;celostna grafična podoba;grafično oblikovanje;logotip;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: [P. Vogrin]
UDC: 659.12(043.2)
COBISS: 243649027 Link will open in a new window
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Downloads: 22
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Other data

Secondary language: English
Secondary title: Visual identity of brand »Trdobojčan«
Secondary abstract: In this thesis, we will discuss the design of a corporate visual identity (CVI) for the fictional wine brand "Trdobojčan". In the theoretical part, we will present key elements of CVI, such as logo, color palette, typography, and graphic elements, along with their roles in brand development. In the empirical part, we will analyze visual identities of competing brands, develop our own visual identity for "Trdobojčan," and evaluate the effectiveness of the designed CVI through a survey. We expect the results to confirm that an effective visual identity significantly impacts brand recognition and perception.
Secondary keywords: brand;corporate visual identity;graphic design;logo;bachelor's degrees;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: 1 spletni vir (1 datoteka PDF (VIII, 50 str.))
ID: 26261718
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