Priložnosti in izzivi uporabe umetne inteligence v medijskem okolju

magistrsko delo

Jan Hauptman (Author), Ines Kožuh (Mentor), Peter Čakš (Co-mentor)

Abstract

Magistrsko delo raziskuje vpliv umetne inteligence na medijsko industrijo, pri čemer izpostavlja njene priložnosti in izzive. Teoretični del obravnava ključne koncepte, kot so strojno učenje, obdelava naravnega jezika in generativna umetna inteligenca, ter predstavi možnosti avtomatizacije, personalizacije in analitike. Empirični del temelji na intervjujih z novinarji in uredniki iz različnih tipov medijev. Rezultati kažejo, da umetna inteligenca že podpira rutinske naloge, a hkrati odpira vprašanja glede etike, transparentnosti in profesionalnosti. Delo ponuja vpogled v tehnološko transformacijo novinarstva in prispeva k razumevanju vloge umetne inteligence v prihodnjem razvoju medijev.

Keywords

umetna inteligenca;mediji;avtomatizirano novinarstvo;algoritmi;digitalna transformacija medijev;magistrske naloge;

Data

Language:	Slovenian
Year of publishing:	2025
Typology:	2.09 - Master's Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[J. Hauptman]
UDC:	004.8:07(043.2)
COBISS:	244116995
Views:	0
Downloads:	55
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Opportunities and challenges of using artificial intelligence in the media environment
Secondary abstract:	This master's thesis explores the impact of artificial intelligence on the media industry, highlighting its opportunities and challenges. The theoretical part discusses key concepts such as machine learning, natural language processing, and generative artificial intelligence, and presents the possibilities of automation, personalization, and analytics. The empirical part is based on interviews with journalists and editors from various types of media. The findings suggest that artificial intelligence already supports routine tasks, but also raises issues related to ethics, transparency, and professionalism. The thesis offers insight into the technological transformation of journalism and contributes to understanding the role of artificial intelligence in the future development of the media.
Secondary keywords:	artificial intelligence;media;automated journalism;algorithms;digital transformation of the media;master's theses;
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	1 spletni vir (1 datoteka PDF (X, 119 str.))
ID:	26550418