diplomsko delo
Jon Cesar (Author), Simona Sternad (Mentor)

Abstract

Diplomska naloga obravnava oblačne CRM rešitve kot ključno orodje za digitalno transformacijo podjetij. Predstavljeni so temeljni koncepti računalništva v oblaku, storitveni in namestitveni modeli (IaaS, PaaS, SaaS), ter prednosti in slabosti uporabe takšnih rešitev. Poseben poudarek je namenjen primerjavi dveh vodilnih oblačnih CRM sistemov – Salesforce in Microsoft Dynamics 365 – z vidika funkcionalnosti, cene, uporabniške izkušnje, mobilne dostopnosti in vključenosti umetne inteligence. Ugotovitve kažejo, da ima vsaka rešitev svoje prednosti glede na potrebe podjetij različnih velikosti in tehnološke usmerjenosti.

Keywords

informacijske rešitve;CRM;oblačne rešitve;računalništvo v oblaku;digitalna transformacija;upravljanje odnosov s strankami;programska oprema;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: J. Cesar
UDC: 004.77
COBISS: 246230275 Link will open in a new window
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Downloads: 24
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Other data

Secondary language: English
Secondary title: Cloud-based CRM solutions
Secondary abstract: The thesis explores cloud-based CRM solutions as a key tool for the digital transformation of businesses. It presents the fundamental concepts of cloud computing, service and deployment models (IaaS, PaaS, SaaS), as well as the advantages and disadvantages of using such systems. The main focus is a comparison between two leading cloud-based CRM platforms – Salesforce and Microsoft Dynamics 365 – in terms of functionality, pricing, user experience, mobile accessibility, and AI integration. The findings suggest that each solution offers distinct benefits depending on company size and technological preferences.
Secondary keywords: Cloud solutions;CRM systems;cloud computing;Salesforce;Microsoft Dynamics 365;digital transformation;customer relationship management;business software.;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 1 spletni vir (1 datoteka PDF (II, 39 str.))
ID: 26653034