magistrsko delo
Mojca Sila (Author), Boštjan Udovič (Mentor)

Abstract

Magistrska naloga obravnava uporabo hrane kot orodja kulturne in javne diplomacije, zlasti v okviru uradnih protokolarnih dogodkov v Sloveniji. Raziskuje, kako kulinarika prispeva k oblikovanju nacionalne identitete, mednarodnemu ugledu ter diplomaciji države. Namen magistrske naloge je ugotoviti skladnost kulinarične ponudbe hrane (v najširšem pomenu) na protokolarnih dogodkih na najvišji ravni s smernicami razvoja Slovenije kot gastronomske destinacije. V teoretičnem delu naloga opredeli ključne pojme, kot so zunanja politika, diplomacija, javna in kulturna diplomacija ter koncept države kot blagovne znamke. Posebna pozornost je namenjena razlikovanju med gastronomsko, kulinarično in prehransko diplomacijo. Sledi poglavje o pristojnostih in področju dela Protokola Republike Slovenije in glavnih oblikah obiskov tujih predstavnikov v Sloveniji, katerih pomemben del so tudi protokolarni obedi. Naslednje poglavje opisuje izbrane primere gastronomske diplomacije, vedno bolj uveljavljene oblike javne diplomacije in podaja izhodišča slovenske gastronomske diplomacije. Empirični del naloge analizira jedilnike obedov ob obiskih pomembnih tujih predstavnikov v Sloveniji in preverja njihovo skladnost s Strategijo gastronomije Slovenije. Ugotavlja, da imajo takšni obedi velik potencial za promocijo slovenske kulinarike in države kot gastronomske destinacije, saj so jedilniki pomembna področja opredmetenja gastronomske diplomacije in poleg informacije o postreženih jedeh sooblikujejo zgodbe o živilih, jedeh, pijačah in prehranski kulturi.

Keywords

gastronomska diplomacija;kulinarična diplomacija;mehka moč;protokol;jedilnik;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [M. Sila]
UDC: 327:641.5(497.4)(043.2)
COBISS: 244032003 Link will open in a new window
Views: 94
Downloads: 31
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: Slovenian culinary diplomacy in the case of protocol event meals
Secondary abstract: The master thesis explores the use of food as a tool of cultural and public diplomacy, particularly within the context of official protocol events in Slovenia. It examines how cuisine contributes to the formation of national identity, international reputation, and state diplomacy. The purpose of the thesis is to assess the alignment of culinary offerings (in the broadest sense) at high-level protocol events with the strategic goals of Slovenia’s development as a gastronomic destination. In the theoretical part, the thesis defines key concepts such as foreign policy, diplomacy, public and cultural diplomacy, and the concept of the nation as a brand. Special attention is given to distinguishing between gastrodiplomacy, culinary, and food diplomacy. The following chapter outlines the responsibilities and scope of the Protocol of the Republic of Slovenia and the main types of visits by foreign dignitaries to Slovenia, in which official meals play a significant role. The next chapter describes selected examples of gastrodiplomacy, an increasingly recognized form of public diplomacy, and introduces the foundations of Slovenian gastrodiplomacy. The empirical part of the thesis examines the menus of official meals served during visits of important foreign representatives to Slovenia and evaluates their alignment with Slovenia’s Gastronomy Strategy. The findings show that such meals hold significant potential for promoting Slovenian cuisine and for positioning the country as a gastronomic destination. Menus represent a key material aspect of gastrodiplomacy and, beyond listing the dishes served, contribute to telling stories about ingredients, dishes, beverages, and food culture.
Secondary keywords: gastrodiplomacy;culinary diplomacy;soft power;protocol;menu;Javna diplomacija;Diplomatski protokol;Kulinarika;Jedilniki;Univerzitetna in visokošolska dela;
Type (COBISS): Master's thesis/paper
Study programme: 0
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 1 spletni vir (1 datoteka PDF (131 str.))
ID: 26726648