diplomsko delo
Laura Uršič (Author), Danijel Starman (Mentor)

Abstract

Pomen notranjega trženja pri uvajanju projekta CRM v Novo KBM d.d., Področje Nova Gorica

Keywords

bančništvo;banke;bančno poslovanje;odnosi s strankami;management;trženje;case study;Slovenija;Nova Kreditna banka Maribor;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [L. Uršič]
UDC: 339.13
COBISS: 13858278 Link will open in a new window
Views: 1033
Downloads: 263
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: banking;banks;banking management;customer relationship;management;marketing;case study;Slovenia;
Type (COBISS): Undergraduate thesis
Thesis comment: Univerza v Ljubljani, Ekonomska fakulteta
Pages: 45 str., 36 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 34310