diplomsko delo
Matej Peternelj (Author), Tomaž Kolar (Mentor)

Abstract

Vpliv celostne podobe izdelka na nakupne odločitve na primeru smuči

Keywords

trženje;poslovno komuniciranje;prodaja;proizvodi;image;potrošnik;raziskave;analiza;case study;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Peternelj]
UDC: 339.13
COBISS: 14036198 Link will open in a new window
Views: 2860
Downloads: 318
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary keywords: marketing;business communication;sales;products;image;consumer;research;analysis;case study;
Type (COBISS): Undergraduate thesis
Thesis comment: Univerza v Ljubljani, Ekonomska fakulteta
Pages: 45 str., [16] str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 34457