magistrsko delo
Eva Golob (Author), Vekoslav Potočnik (Mentor), Stane Možina (Co-mentor)

Abstract

Zvestoba in zadovoljstvo kupca ob uporabi Kolinskih blagovnih znamk

Keywords

Slovenija;živilska industrija;industrijsko podjetje;Kolinska;poslovanje podjetja;uspešnost poslovanja;prodaja;trženje;blagovne znamke;potrošnik;lojalnost;zadovoljstvo;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [E. Golob]
UDC: 658
COBISS: 14214630 Link will open in a new window
Views: 885
Downloads: 229
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: Slovenia;food industry;industrial enterprises;Kolinska;company performance;business efficiency;sales;marketing;trademarks;consumer;loyalty;satisfaction;research;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univerza v Ljubljani, Ekonomska fakulteta
Pages: 108 str., 25 str. pril.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;business management;administration;commercial organization;poslovni menedžment;administracija;komercialna organizacija;
ID: 34626