diplomsko delo
Vesna Kapus (Author), Martina Šetinc Tekavc (Mentor)

Abstract

Pravni vidiki oglaševanja s poudarkom na nelojalnem oglaševanju

Keywords

trženje;poslovno komuniciranje;oglas;konkurenca;nelojalna konkurenca;zaščita potrošnika;regulacija;zakonodaja;etika;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [V. Kapus]
UDC: 659.1
COBISS: 14748390 Link will open in a new window
Views: 1341
Downloads: 212
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;business communication;advertisement;competition;unfair competition;consumer's protection;regulation;legislation;ethics;
Type (COBISS): Undergraduate thesis
Thesis comment: Univerza v Ljubljani, Ekonomska fakulteta
Pages: 43 str.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;
ID: 35035
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