diplomsko delo
Metka Podgoršek (Author), Miro Kline (Mentor)

Abstract

Sponzoriranje v spletu tržnega komuniciranja na primeru SCT d.d.

Keywords

SCT d.d.;Tržno komuniciranje;Sponzorstvo;Oglaševanje;Odnosi z javnostmi;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [M. Pogoršek]
UDC: 659.1(043)
COBISS: 23841373 Link will open in a new window
Views: 482
Downloads: 116
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Other data

Secondary language: Unknown
Secondary keywords: Marketing communication;Sponsorship;Advertising;Public relations;
Type (COBISS): Undergraduate thesis
Thesis comment: Fakulteta za družbene vede, Univ. v Ljubljani
Pages: 79 f.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;
ID: 38946