magistrsko delo
Nastja Mulej (Author), Miro Kline (Mentor)

Abstract

"Ljubljena" tržna znamka

Keywords

upravljanje;Blagovne znamke;Trženje;Podjetja;Potrošniška družba;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [N. Mulej]
UDC: 339.13(043)
COBISS: 23875933 Link will open in a new window
Views: 1437
Downloads: 187
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: Trademarks;Marketing;Enterprises;Consumer society;
Type (COBISS): Master's thesis
Thesis comment: Univ. Ljubljana, Fakulteta za družbene vede
Pages: 118 f.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 38980
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