Športni zvezdniki kot blagovne znamke na primeru Davida Beckhama

Abstract

Keywords

Data

Language:	Slovenian
Year of publishing:	2005
Source:	Ljubljana
Typology:	2.11 - Undergraduate Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[M. Šogorič]
UDC:	796.01:339(043)
COBISS:	24569181
Views:	715
Downloads:	96
Average score:	0 (0 votes)
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Other data

Secondary language:	Unknown
Secondary keywords:	Sportsmen;Celebrities;Trademarks;
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	71 f.
Keywords (UDC):	the arts;recreation;entertainment;sport;umetnost;razvedrilo;zabava;šport;recreation;entertainment;games;sport;razvedrilo;zabava;igre;šport;sport;games;physical exercises;šport;športne igre;telesne vaje;sport philosophy;theory;purpose;methodology;ethics and aesthetics;filozofija;teorija;namen;metodologija;etika;estetika [kineziologija];social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;
ID:	39842