Vpliv podobe vrhunskega športnika na blagovno znamko

Abstract

Keywords

Data

Language:	Slovenian
Year of publishing:	2005
Source:	Ljubljana
Typology:	2.09 - Master's Thesis
Organization:	UL EF - Faculty of Economics
Publisher:	[N. Škorc]
UDC:	339.13
COBISS:	15964646
Views:	900
Downloads:	209
Average score:	0 (0 votes)
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Other data

Secondary language:	Unknown
Secondary keywords:	marketing;trademarks;sports;sports games;business communication;sponsorship;case study;
Type (COBISS):	Master's thesis
Thesis comment:	Univerza v Ljubljani, Ekonomska fakulteta
Pages:	90 str., I str. pril.
Keywords (UDC):	social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID:	40918