načini potrošnje in nakupni motivi za vino na primeru linije kakovostnih vin Vinakoper
Katarina Košmrlj (Author), Tanja Kamin (Mentor)

Abstract

Potrošnja vina

Keywords

Vinokoper;Trženje;Potrošnja;Vedenje potrošnikov;Ciljno trženje;Slovenija;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [K. Košmrlj]
UDC: 339.138(043)
COBISS: 25724509 Link will open in a new window
Views: 6306
Downloads: 186
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Other data

Secondary language: English
Secondary keywords: Marketing;Consumption;Consumer behavior;Target marketing;Slovenia;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 73 f.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 41283
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