diplomsko delo
Marko Zadel (Author), Maja Makovec Brenčič (Mentor)

Abstract

Uveljavljanje blagovne znamke Tom na nemškem trgu oblazinjenega sedežnega pohištva

Keywords

Slovenija;Nemčija;pohištvena industrija;industrijsko podjetje;TOM;poslovanje podjetja;uspešnost poslovanja;zunanja trgovina;izvoz;trženje;strategija trženja;oglas;prodaja;blagovne znamke;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Zadel]
UDC: 339.138
COBISS: 16009702 Link will open in a new window
Views: 1065
Downloads: 205
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Other data

Secondary language: Unknown
Secondary keywords: Slovenia;Germany;furniture industry;industrial enterprises;company performance;business efficiency;foreign trade;exports;marketing;marketing strategy;advertisement;sales;trademarks;
Type (COBISS): Undergraduate thesis
Thesis comment: Univerza v Ljubljani, Ekonomska fakulteta
Pages: 47 str., 2 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 41438