študija primera Banke Koper d.d.
Janja Križman (Author), Dejan Verčič (Mentor)

Abstract

Sponzorstvo kot orodje komuniciranja

Keywords

Sponzorstvo;Tržno komuniciranje;Strategija;Slovenija;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [J. Križman]
UDC: 338.246.027(043)
COBISS: 27620701 Link will open in a new window
Views: 1497
Downloads: 158
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Other data

Secondary language: English
Secondary keywords: Sponsorship;Marketing communication;Strategy;Slovenia;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 83 f.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;economic situation;economic policy;management of the economy;economic planning;production;services;prices;menedžment gospodarstva;gospodarsko načrtovanje;proizvodnja;storitve;economic policy;control of the economy;management of the economy;economic planning;gospodarska politika;
ID: 44217
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