primer zgoščenke podjetja Pliva
Tina Balantič (Author), Monika Lisjak (Mentor)

Abstract

Predstavitev novih medijev pri trženju v farmacevtski panogi

Keywords

farmacevtska industrija;trženje;poslovno komuniciranje;informacijska tehnologija;Internet;elektronsko trženje;trendi;raziskave;analiza;case study;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Balantič]
UDC: 339.138
COBISS: 16738022 Link will open in a new window
Views: 850
Downloads: 249
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: pharmaceutical industry;marketing;business communication;information technology;Internet;electronic marketing;trends;research;analysis;case study;
Type (COBISS): Undergraduate thesis
Thesis comment: Univerza v Ljubljani, Ekonomska fakulteta
Pages: 46 str., 24 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 44460