diplomsko delo

Abstract

Analiza upravljanja blagovnih skupin in zadovoljstva kupcev čokoladnih rezin proizvajalca Nestlé

Keywords

trženje;blagovne znamke;potrošnik;zadovoljstvo;lojalnost;case study;Nestle;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [D. Gavranovič]
UDC: 339.13
COBISS: 16814822 Link will open in a new window
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Downloads: 251
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Other data

Secondary language: Unknown
Secondary keywords: marketing;trademarks;consumer;satisfaction;loyalty;case study;Nestle;
Type (COBISS): Undergraduate thesis
Thesis comment: Univerza v Ljubljani, Ekonomska fakulteta
Pages: 39 str., 20 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 44736