diplomsko delo
Valentina Golja (Author), Janez Damjan (Mentor)

Abstract

Upravljanje blagovne znamke v družbi Gorenje, d.d.

Keywords

Slovenija;bela tehnika;industrijsko podjetje;Gorenje;trženje;blagovne znamke;image;strategija;zgodovina;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [V. Golja]
UDC: 339.138
COBISS: 16851430 Link will open in a new window
Views: 893
Downloads: 411
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: Slovenia;household appliances;industrial enterprises;marketing;trademarks;image;strategy;history;
Type (COBISS): Undergraduate thesis
Thesis comment: Univerza v Ljubljani, Ekonomska fakulteta
Pages: 43 str., 4 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 44848