magistrsko delo
Mateja Kepic (Author), Iča Rojšek (Mentor)

Abstract

Proces razvoja nove bančne storitve (primer plačilne poslovne debetne kartice)

Keywords

bančništvo;banke;storitve;novi proizvodi;razvoj;plačilni instrumenti;marketing mix;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Kepic]
UDC: 339.138
COBISS: 16964070 Link will open in a new window
Views: 759
Downloads: 151
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary keywords: banking;banks;services;new products;development;instruments of payment;marketing mix;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekon. fakulteta
Pages: 89 str., 54 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 45142
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