Osebnost blagovne znamke kot konkurenčna prednost

Abstract

Keywords

Data

Language:	Slovenian
Year of publishing:	2008
Source:	Ljubljana
Typology:	2.09 - Master's Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[M. Lovše]
UDC:	659.126(043.2)
COBISS:	28187229
Views:	578
Downloads:	133
Average score:	0 (0 votes)
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Other data

Secondary language:	English
Secondary keywords:	Trademarks;Personality;Advertising;Public relations;Social aspects;
Type (COBISS):	Master's thesis
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	119 f.
Keywords (UDC):	applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;
ID:	45231