diplomsko delo
Petra Štefanič (Author), Klement Podnar (Mentor)

Abstract

Odnos potrošnikov do marketinga in marketinškega komuniciranja

Keywords

Trženje;Tržno komuniciranje;Vedenje potrošnikov;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [P. Štefanič]
UDC: 659.113(043.2)
COBISS: 28663645 Link will open in a new window
Views: 1512
Downloads: 182
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Marketing;Marketing communication;Consumer behavior;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 50 str.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;
ID: 45813
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