diplomsko delo
Lucija Velkavrh (Author), Zlatko Jančič (Mentor), Bojana Lobe (Co-mentor)

Abstract

Vpliv krize na spremembo metod tržnega komuniciranja

Keywords

gospodarska kriza;odziv podjetij;Tržno komuniciranje;Zaupanje;Finančne krize;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [L. Velkavrh]
UDC: 339.138:338.124.4(043.2)
COBISS: 28800605 Link will open in a new window
Views: 776
Downloads: 360
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary keywords: Marketing communication;Trust;Financial crises;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 50 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;economic situation;economic policy;management of the economy;economic planning;production;services;prices;menedžment gospodarstva;gospodarsko načrtovanje;proizvodnja;storitve;economic situation;trade cycle;development of economic structure;growth;gospodarsko stanje;poslovni cikel;razvoj gospodarske strukture;rast;
ID: 45936