diplomsko delo
Karin Jelnikar (Author), Miro Kline (Mentor), Ivan Toroš (Co-mentor)

Abstract

Vpliv ekoloških oznak na preference potrošnikov

Keywords

Tržno komuniciranje;Potrošniki;Vedenje potrošnikov;Blagovne znamke;Izdelki z blagovno znamko;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [K. Jelnikar]
UDC: 659.113(043.2)
COBISS: 29696349 Link will open in a new window
Views: 556
Downloads: 254
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary keywords: Marketing communication;Consumers;Consumer behavior;Trademarks;Brand name products;Zdrava hrana;Natural foods;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 100 f.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;
ID: 46429
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