magistrsko delo
Petra Pižmoht (Author), Vesna Žabkar (Mentor)

Abstract

Barva kot nebesedni element embalaže v okviru trženjskega komuniciranja

Keywords

trženje;proizvodi;embalaža;nakup;odločanje;potošnik;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [P. Pižmoht]
UDC: 339.138
COBISS: 17292518 Link will open in a new window
Views: 784
Downloads: 220
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;products;packaging;purchasing;decision making;research;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: 81 str., 36 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 46432