magistrsko delo
Jasna Požek (Author), Miro Kline (Mentor)

Abstract

Vpliv emocionalnih oglasov na oblikovanje ali spreminjanje potrošnikovega stališča do blagovne znamke - primerjalna raziskava

Keywords

blagovne znamke;oglaševanje;potrošniki;primerjalne študije;magistrske naloge;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [J. Požek]
UDC: 658.626:659.1(043.2)
COBISS: 221133568 Link will open in a new window
Views: 691
Downloads: 104
Average score: 0 (0 votes)
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Other data

Secondary language: English
Type (COBISS): Master's thesis
Thesis comment: Univ. Ljubljana, Fak. za družbene vede
Pages: 141 f., XLIII f. pril.
ID: 47174