magistrsko delo
Nataša Celec (Author), Irena Vida (Mentor)

Abstract

Pomen premoženja blagovne znamke zdravil brez recepta na podlagi modela vzročne verige

Keywords

farmacevtska industrija;zdravila;trženje;blagovne znamke;segmentacija;potrošnik;modeli;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [N. Celec]
UDC: 339.138
COBISS: 17489382 Link will open in a new window
Views: 657
Downloads: 142
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Other data

Secondary language: Unknown
Secondary keywords: pharmaceutical industry;medicine;marketing;trademarks;segmentation;consumer;models;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: 89 str., II str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 47248