diplomsko delo
Tina Leskovšek (Author), Vesna Žabkar (Mentor)

Abstract

Okvirna strategija komuniciranja Slovenije slovenskim turistom

Keywords

Slovenija;turizem;trženje;komuniciranje;strategija trženja;segmentacija;pozicioniranje proizvoda;poslovno komuniciranje;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Leskovšek]
UDC: 338.48
COBISS: 17614054 Link will open in a new window
Views: 520
Downloads: 366
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: Slovenia;tourism;marketing;communications;marketing strategy;segmentation;positioning;business communication;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: 45 str., 22 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;economic situation;economic policy;management of the economy;economic planning;production;services;prices;menedžment gospodarstva;gospodarsko načrtovanje;proizvodnja;storitve;production and services according to economic sectors;gospodarske panoge;tourism;turizem;
ID: 47510
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