primer nogometa
Jure Doler (Author), Maja Makovec Brenčič (Mentor)

Abstract

Pomen blagovnih znamk v športu

Keywords

trženje;šport;poslovno komuniciranje;sponzorstvo;blagovne znamke;pozicioniranje proizvoda;upravljanje;oglas;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [J. Doler]
UDC: 339.138
COBISS: 17621734 Link will open in a new window
Views: 794
Downloads: 161
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;sports;business communication;sponsorship;trademarks;positioning;management and control;advertisement;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: 96 str., 3 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 47542
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