diplomsko delo
Nika Flak (Author), Barbara Čater (Mentor)

Abstract

Sponzorstvo kot oblika trženjskega komuniciranja na množičnih športno rekreativnih tekaških prireditvah

Keywords

Slovenija;šport;rekreacija;sponzorstvo;oglas;pospeševanje prodaje;odnosi z javnostjo;direktno trženje;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [N. Flak]
UDC: 339.138
COBISS: 17627366 Link will open in a new window
Views: 607
Downloads: 144
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: Slovenia;sports;recreation;sponsorship;advertisement;sales promotion;public relations;direct selling;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: 44 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 47560