magistrsko delo
Kristina Žagar (Author), Vesna Žabkar (Mentor)

Abstract

Vpliv zaznane družbene odgovornosti podjetij na zvestobo porabnikov

Keywords

podjetje;družbena odgovornost;poročila;trženje;potrošnik;lojalnost;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Žagar]
UDC: 339.138
COBISS: 17676774 Link will open in a new window
Views: 743
Downloads: 158
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary keywords: enterprises;social responsibility;reports;marketing;consumer;loyalty;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: 65 str., 7 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 48236
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