diplomsko delo
Maja Račič (Author), Irena Vida (Mentor)

Abstract

Analiza značilnosti porabnikov in izbira barve pri nakupu avtomobilov

Keywords

trženje;nakup;psihologija potrošnika;odločanje;avtomobili;tržne raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Račič]
UDC: 339.138
COBISS: 17771238 Link will open in a new window
Views: 825
Downloads: 151
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;purchasing;consumer psychology;decision making;cars;market research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: 42 str., 19 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 48531