diplomsko delo
Karmen Bukovec (Author), Katarina Katja Mihelič (Mentor)

Abstract

Odnosi z javnostmi - primer kampanje Kupujem slovensko

Keywords

trženje;odnosi z javnostjo;strategija trženja;modeli;metode;case study;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Bukovec]
UDC: 659.1
COBISS: 18552550 Link will open in a new window
Views: 635
Downloads: 176
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;public relations;marketing strategy;models;methods;case study;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: II, 42 str.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;
ID: 49826
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