magistrsko delo
Dunja Antonijević (Author), Maja Konečnik Ruzzier (Mentor)

Abstract

Zvestoba blagovni znamki v farmacevtski panogi

Keywords

farmacevtska industrija;proizvodi;blagovne znamke;lojalnost;zadovoljstvo;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [D. Antonijević]
UDC: 339.138
COBISS: 18681062 Link will open in a new window
Views: 821
Downloads: 226
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: pharmaceutical industry;products;trademarks;loyalty;satisfaction;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: III, 61 str., 14 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 50030
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