diplomsko delo
Mladenka Aleksija Lukić (Author), Maja Makovec Brenčič (Mentor)

Abstract

Razvoj odnosov s kupci na primeru Lenovo

Keywords

trženje;odnosi s strankami;nakup;zadovoljstvo;lojalnost;informacijski sistemi;baze podatkov;oglas;case study;Lenovo;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M.A. Lukić]
UDC: 339.138
COBISS: 18726886 Link will open in a new window
Views: 734
Downloads: 207
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;customer relationship;purchasing;satisfaction;loyalty;information systems;data base;advertisement;case study;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: II, 28 str., 2 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 50119