magistrsko delo
Urška Miklavič (Author), Irena Vida (Mentor), Irena Ograjenšek (Co-mentor)

Abstract

Otrok v vlogi porabnika - pogled staršev

Keywords

trženje;otroci;potrošnik;poslovna morala;etika;zaščita potrošnika;embalaža;zakonodaja;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [U. Miklavič]
UDC: 339.138
COBISS: 18842854 Link will open in a new window
Views: 1031
Downloads: 176
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;children;consumer;business morality;ethics;consumer's protection;packaging;legislation;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: III, 85 str., 15 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 50367
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