diplomsko delo
Jan Sitar (Author), Domen Bajde (Mentor)

Abstract

Premijske blagovne znamke - primer Mercator Premium

Keywords

trženje;poslovno komuniciranje;blagovne znamke;potrošnik;zadovoljstvo;lojalnost;case study;Mercator;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [J. Sitar]
UDC: 339.138
COBISS: 19302374 Link will open in a new window
Views: 875
Downloads: 269
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;business communication;trademarks;consumer;satisfaction;loyalty;case study;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: II, 35, [6] str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 51037