diplomsko delo
Eva Hrastelj (Author), Iča Rojšek (Mentor)

Abstract

Vloga porabnikov asociacij v zvezi z blagovno znamko v nakupnem procesu

Keywords

trženje;blagovne znamke;vedenje potrošnikov;nakup;odločanje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [E. Hrastelj]
UDC: 339.138
COBISS: 19571174 Link will open in a new window
Views: 702
Downloads: 168
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;trademarks;consumer behaviour;purchasing;decision making;research;analysis;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: I, 24, 23 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 51622