diplomsko delo
Živa Laterner (Author), Kir Kuščer (Mentor)

Abstract

Segmentiranje na podlagi nakupnih odločitev Slovencev o turističnih potovanjih

Keywords

trženje;vedenje potrošnikov;odločanje;nakup;segmentacija;turizem;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [Ž. Laterner]
UDC: 339.138
COBISS: 19587302 Link will open in a new window
Views: 975
Downloads: 185
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary keywords: marketing;consumer behaviour;decision making;purchasing;segmentation;tourism;research;analysis;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: II, 37 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 51642