primer "Klub BTC City"
Jure Juteršek (Author), Irena Ograjenšek (Mentor)

Abstract

Metodologija oblikovanja programa zvestobe

Keywords

Slovenija;trgovinsko podjetje;BTC;poslovanje podjetja;uspešnost poslovanja;strategija;razvoj;trženje;zadovoljstvo;lojalnost;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [J. Juteršek]
UDC: 339.138
COBISS: 19716838 Link will open in a new window
Views: 1302
Downloads: 224
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: Loyalty program design methodology : the case of Klub BTC City
Secondary keywords: Slovenia;commercial enterprise;company performance;business efficiency;strategy;development;marketing;satisfaction;loyalty;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: III, 91, 42 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 51929