diplomsko delo
Metka Čar (Author), Mateja Kos Koklič (Mentor)

Abstract

Vloga trženjskega komuniciranja pri nakupu zdravil brez recepta v Sloveniji

Keywords

Slovenija;farmacevtska industrija;zdravila;nakup;trženje;cena;poslovno komuniciranje;direktno trženje;pospeševanje prodaje;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Čar]
UDC: 339.138
COBISS: 19853030 Link will open in a new window
Views: 1052
Downloads: 172
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary keywords: Slovenia;pharmaceutical industry;medicine;purchasing;marketing;price;business communication;direct selling;sales promotion;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: II, 26 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 52125