diplomsko delo
Judita Smolej (Author), Barbara Čater (Mentor)

Abstract

Odnos porabnikov do akcijskih nakupov kot oblike pospeševanja prodaje

Keywords

trženje;pospeševanje prodaje;vedenje potrošnikov;nakup;odločanje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [J. Smolej]
UDC: 339.138
COBISS: 19913958 Link will open in a new window
Views: 734
Downloads: 151
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Other data

Secondary language: Unknown
Secondary keywords: marketing;sales promotion;consumer behaviour;purchasing;decision making;research;analysis;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: II, 38, 11 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 52262