diplomsko delo
Špela Logar (Author), Irena Ograjenšek (Mentor)

Abstract

Vpliv barv v izložbah na nakupno vedenje študentov

Keywords

trženje;nakup;odločanje;vedenje potrošnikov;psihologija potrošnika;osebnost;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [Š. Logar]
UDC: 658.8
COBISS: 19922918 Link will open in a new window
Views: 994
Downloads: 215
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;purchasing;decision making;consumer behaviour;consumer psychology;personality;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: IV, 46, 43 str.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;business management;administration;commercial organization;poslovni menedžment;administracija;komercialna organizacija;marketing;sales;selling;distribution;prodaja;distribucija;
ID: 52282
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