magistrsko delo
Lana Kanalec (Author), Domen Bajde (Mentor)

Abstract

Trženje izdelkov nizke vpletenosti s pomočjo naprednih spletnih orodij

Keywords

informatika;informacijska tehnologija;Internet;elektronsko trženje;vedenje potrošnikov;nnakup;odločanje;case study;Coca Cola;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [L. Kanalec]
UDC: 339.138
COBISS: 20124134 Link will open in a new window
Views: 694
Downloads: 229
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: Marketing of lowinvolvement products through advanced online tools
Secondary keywords: informatics;information technology;Internet;electronic marketing;consumer behaviour;decision making;case study;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: II, 56 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 52605