diplomsko delo
Manca Zaletelj (Author), Iča Rojšek (Mentor)

Abstract

Vloga blagovne znamke pri zdravilih v prosti prodaji

Keywords

farmacevtska industrija;zdravila;blagovne znamke;embalaža;design;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Zaletelj]
UDC: 339.138
COBISS: 20375014 Link will open in a new window
Views: 886
Downloads: 248
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: pharmaceutical industry;medicine;trademarks;packaging;design;research;analysis;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fakulteta
Pages: II, 31, 12 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 54401
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, primer blagovne znamke Shipman podjetja Seaway Group d.o.o.
, primer tržne znamke Tuš