Vpliv umeščanja v televizijske serije na umeščanje blagovne znamke

Abstract

Keywords

Data

Language:	Slovenian
Year of publishing:	2011
Source:	Ljubljana
Typology:	2.11 - Undergraduate Thesis
Organization:	UL EF - Faculty of Economics
Publisher:	[N. Halužan]
UDC:	659.1
COBISS:	20760806
Views:	676
Downloads:	168
Average score:	0 (0 votes)
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Other data

Secondary language:	Unknown
Secondary keywords:	marketing;trademarks;purchasing;consumer behaviour;sales promotion;television;research;analysis;
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. Ljubljana, Ekonomska fak.
Pages:	II, 42, 30 str.
Keywords (UDC):	applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;
ID:	57884