magistrsko delo
Nina Bandelj (Author), Vesna Žabkar (Mentor)

Abstract

Oblikovanje programa zvestobe v bančništvu

Keywords

bančništvo;banke;bančno poslovanje;odnosi s strankami;zadovoljstvo;lojalnost;raziskave;analiza;primeri;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [N. Bandelj]
UDC: 336.71
COBISS: 21002470 Link will open in a new window
Views: 573
Downloads: 144
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: Designing a customer loyalty program in retail banking
Secondary keywords: banking;banks;banking management;customer relationship;satisfaction;loyalty;research;analysis;cases;
Type (COBISS): Master's thesis
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 93, 48 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;finance;finance;money;monetary system;banking;stock exchanges;denar;monetarni sistem;bančništvo;borzništvo;
ID: 58745
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