diplomsko delo
Vesna Gorjup Janžekovič (Author), Franc Lorbek (Mentor)

Abstract

Kreiranje učinkovite strategije komuniciranja - Benefit segmentacija po Haleyu : diplomsko delo

Keywords

segmentacija;trg;trženje;komuniciranje;strategija;psihologija potrošnika;potrošnik;metodologija;

Data

Language: Slovenian
Year of publishing:
Source: Maribor
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [V. Gorjup Janžekovič]
UDC: 339.13:659.1
COBISS: 7791388 Link will open in a new window
Views: 2323
Downloads: 106
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Pages: 61 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;
ID: 7315