diplomska naloga
Katja Japelj (Author), Armand Faganel (Mentor)

Abstract

Vpliv recesije na potrošnikove in podjetniške odločitve v zelemen marketingu

Keywords

zeleni marketing;zeleni izdelki;eko izdelki;varstvo okolja;ekologija;zeleni potrošniki;finančna kriza;zavajajoče zelene trditve;

Data

Language: Slovenian
Year of publishing:
Source: Koper
Typology: 2.11 - Undergraduate Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [K. Japelj]
UDC: 366:502.17(043.2)
COBISS: 4010199 Link will open in a new window
Views: 2965
Downloads: 144
Average score: 0 (0 votes)
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Other data

Secondary language: English
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. Koper, Fak. za management
Pages: IX, 49 str. + pril.
Keywords (UDC): social sciences;družbene vede;safeguarding the mental and material necessities of life;socialno delo;socialna pomoč;stanovanje;zavarovalstvo;consumerism;potrošništvo;mathematics;natural sciences;naravoslovne vede;matematika;the environment and its protection;varstvo okolja;
ID: 77663
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