specialistično delo
Nataša Zvonar (Author), Marko Ferjan (Mentor)

Abstract

Vpliv komunikacije blagovne znamke na slovenskega potrošnika : specialistično delo

Keywords

komuniciranje;blagovna znamka;potrošnik;

Data

Language: Slovenian
Year of publishing:
Source: Kranj
Typology: 2.10 - Specialist Thesis
Organization: UM FOV - Faculty of Organizational Sciences
Publisher: [N. Zvonar]
UDC: 316.77
COBISS: 4769555 Link will open in a new window
Views: 2019
Downloads: 38
Average score: 0 (0 votes)
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Other data

Secondary language: English
URN: URN:SI:UM:
Type (COBISS): Specialist thesis
Thesis comment: Univ. Maribor, Fak. za organizacijske vede
Pages: 80 f., [3] f. pril.
Keywords (UDC): social sciences;družbene vede;sociology;sociologija;sociology of culture;cultural context of social life;sociologija kulture;
ID: 8076
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