magistrsko delo
Anja Hribar (Author), Irena Vida (Mentor)

Abstract

Strategija razvijanja portfelja trgovskih blagovnih znamk v kozmetiki

Keywords

trženje;kozmetika;blagovne znamke;razvoj;strategija;portfolio;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Hribar]
UDC: 339.13
COBISS: 21791718 Link will open in a new window
Views: 820
Downloads: 225
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Other data

Secondary language: Unknown
Secondary title: Brand portfolio strategy of retailers' private-label brands in the cosmetics sector
Secondary keywords: marketing;cosmetics;trademarks;development;strategy;portfolio;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 69, 42 str.
ID: 8326016